2019 is right around the corner. If you haven't already, it is time to start thinking about your marketing/advertising budget. What did you spend last year? Did it work? What did you use it on? It's a new year, so let's think about better ways to focus your budget.
Customer retention is important and the use of promotional products will help build that retention. You most likely already have invested in getting your customers. Now, you need to keep them. How you ask? It requires great service and product, but beyond that, you should have a plan for customer retention. By creating a plan for customer retention, you can make sure your customer stay with you. Promotional products can be an integral part of that plan.
Practical gifts that will get use and will stick around for a long time are a great idea. Items like coffee mugs, pens, apparel, tumblers and lunch coolers will be useful to your clients/customers. They are basic items but your brand will be on them, your customers will see your logo daily and will advertise with you wherever they take their items.
Beyond the basic promos, there are some pretty creative items that can help your brand stick. What does your company sell, what services do they provide? What is your mission statement? Incorporating these aspects into your promotional plan will make the promo items hold more value and have a larger impact when incorporated with something your company stands for. Sometimes it is hard to identify how you can be creative, that is okay. We can help. Call us and tell us about your company, we will talk to our creative team to find what promo items would make the largest impact for your company!
New Year, New Budget. It's time to incorporate promotional items into your plan. Keep your customers, grow your business.