Case Study: Let the Games Begin!

  • Nov 13, 2018

Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. In this blog we talk about how a company ordered sunglasses, strategically put logos on them in addition to the school logo and colors and handed them out before a huge televised game. BINGO! What a hit. Students love free stuff, they wore the shades and helped advertising. At Swag Brands, we are all about client success. When you succeed, we succeed. Check out more details below then contact us, tell us about your event and let us help you deliver the BEST marketing & advertising via promotional gifts. Swag Brands, Promos that work!


Product: Custom Sunglasses 

Industry: Automotive/Banking

What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games.

How it was distributed: They decided that they would use sunglasses, as most all of the BCS Bowl Games were day games. They would put the company logo on one temple and the school name and mascot on the other temple (co-branded) and the glasses would be in the competing school’s color. 5,000 pairs of glasses were handed out to the first 5,000 fans of each team. They passed out these glasses for each of the four BCS Bowl Games.

Result or ROI: This promotion was so well received that the car company indicated to the rep that it was the most successful bowl promotion they had done in the past five years. On top of that, the promotion rep shared this story to a local bank and recommended that they do this with a local high school team. They co-branded the glasses with the bank’s name on one stem and the school’s name and mascot on the other stem – with the actual glasses dressed in school colors. After the first 1, 500 pairs were handed out, attendees were coming back asking to buy the sunglasses!



Source: Hit Promotional Products